Textual Analysis-Front Cover 3

Rave had been around in India for 10 years it covers every genre of music and provides a new perspective on international music it is one on the largest music magazines in India.

The font of the mast head is very electric and is written in bright blue drawing attention to itself. The font does not have any real association to gender so it is not limiting the magazines audience to just one gender. The name “Rave” subjects a party and maybe there is a party going on inside the magazine enticing the audience to read the magazine, it also depicts the perfect image for the them as a brand of a music magazine.

The key image is of “Fergie” who is not only a famous singer but a sexy icon. Rave have decided to put her on the front cover as this would both attract the audience and she would be able to promote herself. The dress she has worn is the same color as the title of the magazine she also contrast with the black wallpapered background helping her to stand out and grab the reader’s eye. The magazine only consists of a few main colors which are white, blue, black and red. This continuous color scheme helps keep the audience focused and stops them from getting confused. Fergie’s hand gestures are also very particular they connote the Asian culture as they are a bharatanatyam hand gesture which is a famous form of classical Indian dance. This shows Fergie in a new light and helps the readers to see an alternative aspect of both culture and music, as she not an Indian artist the hand gesture would help the readers to identify with her. Fergie is directly addressing the audience; this is another way in which the audience can feel more involved.

The sell lines around Fergie are used to entice the customers mainly males to buy the magazine, as stereotypical most women will read these magazine regardless. The Rave uses both enticing sell lines and an attractive model which allows the reader to gain an insight of what the magazine is consists. The artist listed in the copy help to identify the genre of the music featured in the magazine Fergie is a pop artist whilst Ornette Coleman is a Jazz artist this could suggest the magazine caters for many different genres of music therefore appealing to a wider audience. In the copy language devises such as alliteration is used “duchess of debauchery” to help draw the reader in. They also use buzz words such as “Exclusive” to suggest the magazine is fashionable and if the readers were to miss out on this issue they would be out casted and have a lower self esteem.